Digital Marketing Manager
PKF O'Connor Davies is looking for a Digital Marketing Manager to become an integral member of our marketing team. In this position, you will be responsible for executing digital marketing campaigns across channels, including website, paid search, social media, mobile and display ads and email marketing to grow brand awareness, increase demand for services, and influence revenue. Responsibilities include, but are not limited to:
Essential Duties Plan, develop and effectively implement all web, digital communications, database marketing, social media, email and online advertising campaigns. Design and build email campaigns that nurture prospects through the funnel. Manage digital projects from initial intake and requirements scoping throughout completion. Regularly analyze the lead generation and conversion components of campaigns. Monitor all digital marketing channels and capture leads.Track and report campaign and online marketing success through effective measurement metrics. Make recommendations for improvement and take corrective steps. Research and seek innovative digital opportunities. Manage and execute content updates on company website and social media channels. Assist in content creation for e-books, blog posts, podcasts, infographics, etc. Manage intranet webpages. Perform market analysis and research on competition. Qualifications Bachelor's Degree in Marketing, Communications or related field from an accredited university 3
years of experience as a Digital Marketing Manager leading all aspects of digital marketing, content marketing and social media marketing 2
years of experience with WordPress websites Detailed knowledge of digital marketing platforms, including LinkedIn, Facebook, Twitter, Google Adwords, Google Analytics, and SEO is essential Strong grasp of current digital marketing and social media tools and strategies Proficiency in major marketing platforms, such as ClickDimensions, HubSpot, etc. Proficiency in Adobe InDesign and Photoshop highly desired Strong attention to detail Excellent writing/presentation/communication skills Strong creative ability Excellent time management skills with the ability to multi-task in a fast-paced, deadline driven environment Strong project management skills Travel to other PKFOD office locations as needed may be required.
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Essential Duties Plan, develop and effectively implement all web, digital communications, database marketing, social media, email and online advertising campaigns. Design and build email campaigns that nurture prospects through the funnel. Manage digital projects from initial intake and requirements scoping throughout completion. Regularly analyze the lead generation and conversion components of campaigns. Monitor all digital marketing channels and capture leads.Track and report campaign and online marketing success through effective measurement metrics. Make recommendations for improvement and take corrective steps. Research and seek innovative digital opportunities. Manage and execute content updates on company website and social media channels. Assist in content creation for e-books, blog posts, podcasts, infographics, etc. Manage intranet webpages. Perform market analysis and research on competition. Qualifications Bachelor's Degree in Marketing, Communications or related field from an accredited university 3
years of experience as a Digital Marketing Manager leading all aspects of digital marketing, content marketing and social media marketing 2
years of experience with WordPress websites Detailed knowledge of digital marketing platforms, including LinkedIn, Facebook, Twitter, Google Adwords, Google Analytics, and SEO is essential Strong grasp of current digital marketing and social media tools and strategies Proficiency in major marketing platforms, such as ClickDimensions, HubSpot, etc. Proficiency in Adobe InDesign and Photoshop highly desired Strong attention to detail Excellent writing/presentation/communication skills Strong creative ability Excellent time management skills with the ability to multi-task in a fast-paced, deadline driven environment Strong project management skills Travel to other PKFOD office locations as needed may be required.
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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